First published in 1971, How to Read Donald Duck shocked readers by revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversial book has been translated and printed in English several times.
Written and published during the blossoming of Salvador Allende’s revolutionary socialism, the book examines how Disney comics not only reflect capitalist ideology, but are active agents working in this ideology’s favor. Focusing on the hapless mice and ducks of Disney, curiously parentless, marginalized and always short of cash, Ariel Dorfman and Armand Mattelart expose how these characters established hegemonic ideas about capital, race, gender and the relationship between developed countries and the Third World.