Creative Time has commissioned this series of artist designed deli coffee cups to spark public imagination around genetic research and how it will radically impact our daily lives. Why the deli coffee cup? That “first cup of the day” ritual offers a direct line into the waking minds of the public. What better way to inspire thoughts on how genetic research is impacting so many different areas of human endeavor? Also, this everyday, urban paper cup holds rich potential for encouraging NYC coffee and tea drinkers to consider what they are ingesting into their bodies, thus inspiring a multiple associations that range from genetically modified food to new DNA specific drugs.
-Creative Time/DNAid