To this end, a mature forest of Sitka Spruce has been cleared from a valley in the Trossachs and the timber used to produce storm matches. For each tree used to produce the matches, two young trees, either Birch or Scots Pine, are planted in their place ultimately creating a new, re-designed native forest. The sale of the matches initiates an economic exchange which directly affects the landscape. It marks the countryside as a distinct space affected by the logic of consumption.
This fold-out book of postcard views comes with a box of matches and shows the valley before it was clear cut and in several stages of its subsequent re-forestation.