Printed Matter, Inc.
Other People Think by Alfredo Jaar
Printed Matter is pleased to host a launch for Other People Think, a project by Alfredo Jaar in homage to John Cage. The work, created on the occasion of the 2012 John Cage Centennial, presents the earliest of John Cage’s extended writings. Join us and Alfredo Jaar for a reception on Thursday, February 7, 6-8 PM. Alfredo will give a short presentation about the book and project.
Written in 1927, Other People Think was delivered by Cage at the Hollywood Bowl where (then a student at Los Angeles High School) he won the Southern California Oratorical Contest. Although Cage was only 15 years old at the time, his essay frames a bold critique and portentous analysis of North and South American relations, and continues to have incredible resonance and relevance to contemporary culture and politics. As a Chilean artist living in the United States 85 years later, Alfredo Jaar still works with the imbalances of this historically stagnant relationship. Reintroducing this acute text to today’s audience hopes to bring Cage’s teachings, which have yet to be followed, back to light.
On the occasion of the launch, the Printed Matter window will feature a lightbox with black and white transparency by Jaar with the text reading Other People Think. Measuring 20” x 20” x 5”, the lightbox was created in an edition of 10 + 3AP, and will be available for purchase through Printed Matter’s forthcoming Benefit Auction on March 9. Please email email@example.com for more information.
Other People Think is perfect bound, french fold, 20 pages, and produced in a limited edition of 1000 copies. The book retails for $10 and is available through the Printed Matter website. Facebook invite here.