Kandis Williams’ Idea Map reads like a sociological mapping exercise in the political, economic, and cultural preconditions of the fuccboi. In case one is needed, a basic definition of the fuccboi is a cis-man, typically heterosexual, who overtly performs societal conformity in order to exploit others for either sexual satisfaction or social capital.
Like the field notes of an anthropologist, Williams scratches out observations like ‘groupthinking’ and ‘promiscuity’ and connects them to concepts like ‘time = acceleration,’ as if she is charting out a fuccboi law of physics (our online hyper-connectivity being the force that intensifies the rate and conditions under which we interact with others, i.e. acceleration.)
Notebook xeroxes and photographs of a mapping exercise drawn on the surface of an empty bed—a commentary on intimacy, or lack-there-of—conjures up the meme image of a strung-out Charlie Day from Always Sunny in Philadelphia lecturing against a wall of evidence substantiating an obsessive theory: this reader is trying to crack the case of the fuccboi.
Idea Map is ultimately more of a proposition or a framework for a conversation than a conclusive report. The reader is invited to consider the author’s own theoretical dissections alongside excerpts of cultural criticism and market research on a range of interrelated topics, from the socio-economics of emotional capitalism to the manipulation of emotional affect to promote online content.
Williams’ thesis, however, is clear: fuccbois are the result of online platforms which have transformed social interactions, be they platonic or romantic, into products for mass consumption at the expense of authentic emotional responses and intimacies.