Harald Szeemann, Carl Andre, Pino Pascali, Panamarenko, Dennis Oppenheim, Claes Oldenburg, Bruce Nauman, Robert Morris, Mario Merz, David Medalla, Walter De Maria, Bruce McLean, Roelof Louw, Richard Long, Bernd Lohaus, Sol LeWitt, Gary B. Kuehn, Janis Kounellis, Joseph Kosuth, Yves Klein, Edward Kienholz, Jo Ann Kaplan, Stephen Kaltenbach, Michael Buthe, Bill Bollinger, Marinus BOoezem, Mel Bochner, Alighiero Boetti, Joseph Beuys, Robert Barry, Jared Bark, Thomas Bang, Richard Artschwager, Giovanni Anselmo
Live in Your Head : When Attitudes Become Form
Comprehensive catalog for the wildly influential and incendiary exhibition Live in Your Head: When Attitudes Become Form (Works - Concepts - Processes - Situations - Information) curated by Harald Szeemann at Kunsthalle Bern in 1969, featuring some of the most visionary artists of the time. Bringing together works from burgeoning movements such as Conceptual Art, Land Art, Post-Minimalism, and Arte Povera, Szeemann asserts in his introduction that never before has the inner attitude of the artist translated so directly to the work. The exhibition is so influential that it was recreated in its entirety by Fondazione Prada in Venice in 2013 and was so controversial in its own time that protestors covered the gallery entrance with manure. The outcry even led to Szeemann’s resignation from Kunsthalle Bern, after which he would begin to develop an independent curatorial practice that would serve as a template for generations to come. As critic Bruce Altshuler puts it, Szeemann’s work with When Attitudes Become Form solidified the “romantic conception of the curator as inspired partner of the artist, a creative actor who generates original ideas and structures through which art enters public consciousness.”
The catalog itself is arranged alphabetically, with tabs for each letter cut out along the fore-edge, reminiscent of a telephone directory. A thorough entry for each artist includes biographical material, installation views, and reproductions of correspondence.